The talk got me thinking about dystopia. A LOT.
So much I submitted a talk proposal to SXSW to do a solo talk in 2015.
Here is my pitch:
Dystopian visions are a mirror to our world. Playing out our fears and our hopes. Captivating us with the promise of alternate realities.
But, today dystopia has become just another category of light entertainment. Where techno optimism gives way to despairing visions of tomorrow – worth billions of dollars.
Our appetite for dystopia is unprecedented. Selling everything from new politics, answers and hope. But why do we buy dystopia?
This talk will explore why, more than ever, we need vivid and provocative dystopian visions in our culture. And the important role they play in shaping identity, fuelling cultural expression and providing a form of collective therapy.
My talk will cover our curious love affair with contemporary dystopia and how marketers, content creators and strategists can tap into our collective psyche to play out alternative conditions for living.
I will explore how dystopian storytelling can re-frame brand stories and help us buy into new worlds.
If successful I intend to attempt to answer the following questions:
What purpose does dystopia serve in culture?
How are brands using dystopian visions to engage consumers?
How is gaming using dystopian aesthetics to craft meaning?
How can identity be shaped through dystopian fiction?
How do you market to a dystopian consumer mindset?
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