Kids, who would have them huh...
They have a purpose beyond being the best things ever. If you are a strategist, planner or a person that just ponders then kids are brilliant tools for learning.
All planners know the best question ever is: why?
As Thomas Berger said:
"The art and science of asking questions is the source of all knowledge"
But do we ask why enough? Are we relentless in its pursuit? Does 'why' get lost in the scrum of modern business?
My 3 year old daughter is The Queen of Why.
She resists all attempts to see the world at face value. No assumption is sacred. No truth given.
Her why loops are both profound and wearing. They force you to get to places you hadn't thought of before. Meandering from why do birds fly to the very meaning of life.
At times its like she has listened to Simon Sinek:
"People don't buy what you do. They buy why you do it."
Her cycles of why are beautiful journeys to places she is happy to stop at and exclaim: oh, that, right. Gotchya dad, let's stick on this one.
The cycle of why makes you travel. It exposes you to possible destinations for stopping on the quest for knowledge. But never quite sure where the next why might take you.
You normally arrive at some kind of 'core truth'. A kernel of knowledge or insight where decisions or reflections can be made. Sometimes providing a glorious end or a dizzying cycle of infinity.
For many toddlers, the question why is directly connected to making a choice and/or making a human connection.
Asking the question is economical in its creative naiveté. It almost always guarantees some kind of adult response (we can't resist its simple seduction) and is geared to the pragmatism of wanting insight to make a decision.
It's a shortcut to listing and informing strategic options.
Choose option A or B. Pink ice cream or blue. Choose to jump or dance. Draw a mouse or a dragon. Advance or retreat. Smile or frown.
All are actions are triggered by a choice.
Which of course is the fundamental essence of strategy.
Choosing a direction. Making a call.
Never stop asking why.
Its gets you to places you don't travel to often.