Let’s be honest the industry is in a spot of bother.
Trolling, fake followers, vendor bankruptcy, engagement farms, user migrations, user bullying, toxic ad environments, mainstream revulsion at fakery and more importantly for brands: major studies that suggest social media might be killing brands.
Social might have gone mainstream, but it has also gone a bit feral.
When the Huffington Post has to shut down anonymous accounts because 75% of comments are toxic and employ a team of 40 moderators to screen comments you know the swill bucket is getting a bit stinky.
So where is the progress? Where are the beacons of innovation?